Velour Beauty Creates the Wet Lash Look with Makeup Artist Spencer Hedges

Velour Beauty, leaders in false lashes, has collaborated with makeup artist Spencer Hedges in the launch of its Self-Stick Lash Cluster Kits.

The collaboration product marks the first self-stick lash cluster on the market designed specifically for the wet lash look.

Eye-Opening Effect

Featuring Velour’s Lash Lift L-shape curl proprietary technology, thee lashes lift from the root to create an eye-opening effect, while supporting the signature wet-lash texture. Additionally, these feature the brand’s smallest, ultra-narrow band, allowing users to create a wet-inspired, naturally clumped pattern that captures the raw, real, emotional beauty Hedges wanted to recreate with the collection.

“I wanted something that felt glam but never overdone,” said Hedges. “For me, it all came down to spacing: separation and balance are everything. Closer placement creates density, while more space gives you that signature spiky wet effect, and it needed to replicate that exact lash lift curl pattern. You’ll never see a band, and you won’t get any lifting at the corners.”

Distinct Styles

The collection features two distinct styles, both sharing the same wet-inspired DNA:

Naturally Dewy in Light density, shorter lengths (10mm-16mm) for an everyday wet-lash look; and Dripping in Drama with fuller density and longer lengths (12mm-18mm) for a bolder wet-lash look.

Velour x Spencer Self-Stick Lash Cluster Kits retail for $24 at velourbeauty.com, TikTok Shop, Amazon and Sephora.